The Art of Negotiation: Smart Bargaining Strategies for Buyers and Sellers

Introduction: The Power of Negotiation

Negotiation or bargaining is such an art if you know how to use it then you can save lots of money everyday so in this blog we will discuss the right approach of negotiation that not only helps buyers but also helps sellers. This is a win-win strategy.

What is Negotiation?

First we will discuss what actually negotiation means it is the price where buyer and seller both agree for a consideration, say product ‘A’ seller want to sale at price of 100 rupees and buyer want to buy at rupees 90 but in the process of negotiation if both agree at price of 95 then this price is treated as negotiated price.

• From the buyer’s point of view: The lower the price, the better.
• From the seller’s point of view: The higher the price, the better.

That’s the essence of negotiation — finding a balanced point that satisfies both parties.

Why Negotiation is Embedded in Indian Culture

But as an Indian buyer it is in our blood to negotiate with the seller and get the right price for the consideration. Almost everyone, we had negotiated with street sellers, some of us had negotiated with very high prices and were also successful in doing such practice. And thought oh God!! I have saved lots of money in shopping, but is it really the answer is not.

In reality, not always. Sometimes, a seller might sell items at cost or even at a loss. Let’s understand why.

Why Sellers Offer Heavy Discounts

Why I am saying this is because perhaps you got the article for a very cheap price with high negotiation. But have you ever thought that the seller got the appropriate price for that article or product or he made a loss in that transaction. We generally wonder why any seller will sell his product at a loss, if you have negotiated and sold the product, it means you have made a profit. But this concept is proved false many times.Many small Street seller sales there article at very cheap price at cost price or at loss the reason behind this are many but few of them are as follow

• Financial emergency: The street sellers are belongs from poor family and they are the only earning member of their family so in any medical emergency or in festive season when there is a need of extra money or needy situation where urgent money is required that time many Street sellers sales their product at very discounted price
• Changing fashion trends: In Garment industries very quick fashion change occurs this impacts small seller whenever new trend comes it becomes their constraint to clear the old stock as early as possible so for this the seller sales their product at very high discounted place
• High market competition High competition we all know in perfect competition there is a high buyer and high seller. Many times sellers don’t want to lose their customers and I want to repeat the same customer for this they offer good discounts to their customers. It helps to build customer trust.
• Seasonal products Many street sellers sell such seasonal products whose demand is on peak in seasons and as the season goes the demand declines. So the seller who adopts seasonal products gives high discounts as the season goes out. This is because they want to change their stock according to the new season.

How to Negotiate Strategically Without Hurting Small Sellers

But all this is is just about why seller gives high discounts but our Blog focus on how strategically we get discount that does not impact small seller so let’s start

Case Study: Jain Community’s Bulk Discount Strategy

Have you read the article published in many newspaper recently jain community had saved around 29 crore in buying luxurious car but how such big discount they got the answer is simple you know the rule if you buy any product in large quantity you get the big discount. The same concept Jain applies while buying their car, they build a community who want to buy a car on Diwali occasion, they bring their car together as a result they get a bulk discount. Simple concept, but effective saving.

Three Simple Steps to Apply This Strategy

• Build a community: Build a community or identify the people who want to buy same product on same occasion
• manufacturer Buy directly from the factory and remove the mediator. And if you want to buy from the factory you have to order in large quantities. And it is possible from the first point through a community of the same intention of buying the same product on the same occasion.
• Appoint a leader And a leading person who can negotiate with the concerned factory on behalf of the community and get good bulk discount.

Now the second point either they pass on bulk discount to the owner of the car or any other product they had bought or second option invest 29 crore in with a common idea where all get benefited over a period of time. You can say it as recurring discount or recurring profit. Here is the interesting part: if you choose the first option of passing on bulk discount to their respective owner, they get a one time discount and in second option they get recurring discount.

Negotiation Strategy for Sellers

Now the second strategy is especially for sellers, the similar concept but in different manner if the seller built their community specially who sells the product of complementary nature that is simple words bike and petrol or fabric and tailor. If such sellers build their own community they are able to derive more customers and more customers means more profit and of course from this they are also able to give extra discounts to their customers in the form of coupons how it will work let’s see.

For example Ramesh wants to buy a new shirt and pants for the Diwali occasion but his condition is that he doesn’t want to buy a readymade shirt or pants. Because he wants good quality fabric and also in fitting shirts and pants so he prefers stitched shirts and pants. For this he brought fabric from a well known shop and stitched it from a different tailor.

Now, here’s the seller part, if the fabric seller introduced a coupon system where the buyer gets an extra discount if he stitches his shirt or pants from the tailor he/she referred to him. By showing his coupon to the tailor given by the fabric owner. It is a win-win situation where buyers get extra discounts and sellers get extra customers. Again the same principle, more sellers means more profit instead of selling less products at high profit. Sell more products at a low price or at a more discount price.

Conclusion: Smart Negotiation is Mutual Growth

Negotiation is not just about paying less — it’s about making fair, smart, and sustainable deals. When both sides win, stronger relationships are built, ensuring long-term success for buyers and sellers alike.So next time you negotiate, think strategically, not selfishly. The true art of negotiation benefits everyone involved.